Created wireframes, design layout and color scheme for TXTUR Haircare brand website. With speciality pages such as: a Curl Guide & Hair Porosity page to help understand what curl type you have and what product works best for you. Bonding Technology page that goes into more detail of what makes TXTUR Haircare products standout. Community Build page created for the curly hair community to join. And a Formula Page highlighting the natural ingredients used. For the site lauch I worked alongside the dev team.
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Provided Art Direction on Product Photography & Video. I wanted to make sure the customer could see the product's swatches & how it's used. Focusing on the product inside the bottles, on hands, lathered & on wet hair. I was able to take footage from the videos and create GIFs for the website. Having the idea to slow the videos down to show the bounce in the curls & the product on the hair well. These videos live on each products' PDP.
