Created wireframes, design layout and color scheme for the BabyPhat Beauty website. I collaborated with Brand Managers from both HatchBeauty and BabyPhat to take the products' look & feel it into the digital space. Also worked with Marketing on the photo contest as an additional marketing strategy. For the site lauch I worked alongside the dev team.
Provided Art Direction on Product Photography. I wanted to include flatlays and straighton shots on colorful texture backgrounds that matched each collection. Adding bits and pieces of glitter or sparkels, as each product contained illuminating elements.
