Macy's Wedding Shop
Working along side the ready-to-wear merchants, marketing & copywriters we came up with the trends of the season for bridesmaids' dresses & accessories. Having a lot of involvement in the selection photos shot by the photo studio team to capture the desired look for the project.
New Launch: Editorial Category Pages
Working with the merchants, marketing & copywriters. The rework took Macy's category pages from icons to editorial images mixed with various products highlighted monthly. I also worked closely with the photo studio for the images & stop motion videos to work well on all social media platforms. As they are featured on the Macy's Instagram & Facebook pages.
This redesign as been well received throughout all Fashion Houses at Macys.com & other teams have used this template as well.