The Macy's Home Look Book was a new idea created to give customers a way to view the merchandise by catalog on both desktop & mobile. Working with the merchants & photo studio, I curated each trend with the selection of images and products. Each layout is an original concept created. Copy & I worked together for each product to have it's own unique story.
Working along side the ready-to-wear merchants, marketing & copywriters we came up with the trends of the season for bridesmaids' dresses & accessories. Having a lot of involvement in the selection photos shot by the photo studio team to capture the desired look for the project.
Creating Home Trends is a quarterly project in which I work with the merchants & creative director of the photo studio. Coming up with the layout and overall look & feel for each trend. The trends assets are used throughout the Macys.com site, Pinterest & the Macy's Blog (Mblog).
Company: macys.com
Technologies: Photoshop