Creating Home Trends is a quarterly project in which I work with the merchants & creative director of the photo studio. Coming up with the layout and overall look & feel for each trend. The trends assets are used throughout the Macys.com site, Pinterest & the Macy's Blog (Mblog).
The Macy's Home Look Book was a new idea created to give customers a way to view the merchandise by catalog on both desktop & mobile. Working with the merchants & photo studio, I curated each trend with the selection of images and products. Each layout is an original concept I created. Copy & I worked together for each product to have it's own unique story.